Neil Rackham’s Foreword to Selling to the C-Suite starts with some key points about this new book! Sales has grown up a lot in the last ten years and this book is good example of just how far selling has come.  When the manuscript first landed on my desk I looked at the title, Selling [...]

Identifying the relevant executive for the sales opportunity may represent the best way to spend your time in an initial approach to a sales opportunity.  In the book, Selling to the C-Suite, we clearly define the relevant executive as the executive who stands to gain the most or lose the most – as a result [...]

The last blog talked about the fact that executives want to understand the value that the salesperson delivers – particularly as a result of the implementation of a new solution.   This is true because regardless of level, executives want to validate their buying decision and confirm the value that the solution provider has delivered for [...]

Selling to the C-Suite is a new book that reveals what CXO-level executives around the world divulged about their relationships with sales professionals. Co-authored by sales veteran Stephen Bistritz, Ed.D., founder of SellXL, the book provides readers with working solutions for connecting with senior-level decision makers.

We’re pleased to announce the availability of Selling to the C-Suite as a Kindle Book.

Click here to buy your copy of Selling to the C-Suite for Kindle