About the Authors

Stephen J. Bistritz, Ed.D.

Steve BistritzDr. Steve Bistritz has more than 40 years of high-tech sales, sales management and training management experience. He is a published author and lecturer in the field of sales, sales management and selling to executives.  Steve spent more than 27 years with IBM in sales and training-related positions. He then worked for a sales training company where he led the development of sales training programs which were delivered to tens of thousands of salespeople worldwide.

Steve holds a doctorate in human resource development from Vanderbilt University, which he received in 1995, and is currently president of his own sales training and consulting firm, based in Atlanta. Visit his website at www.sellxl.com.

Nicholas A.C. Read

Nic ReadNicholas A.C. Read is president of SalesLabs, which helps companies drive predictable and repeatable revenue growth through the application of improved process, measurement, and skills. In 2005, he was awarded Winner of the Best Sales Trainer category in the International Business Awards, an annual awards show that has been dubbed “the business world’s own Oscars” by the New York Post. He splits his time between North America, Asia, and Europe.